What is Digital Marketing?
What is Digital Marketing and Why is it essential for businesses?
Digital Marketing is a collective term we hear in everyday marketing discussions. What is digital marketing, and why is it important?
Internet is readily available today with ever-increasing users. According to research done by PEW Research Centre, the internet has changed people’s shopping habits and buyer behaviours. The internet has allowed consumers to connect with sellers as well as other consumers.
Digital marketing is a component of marketing which utilize the internet for marketing techniques carried out via digital devices, channels and platforms. Search engine optimization, content marketing, e-commerce marketing, display advertising, social media marketing are some of the methods under the digital marketing umbrella.
Digital marketing comes in handy to put the right marketing message at the right time in front of the right person.
Digital Marketing has many methods and strategies which allow the marketer to be creative and explore various options within a limited budget. Digital marketing tools such as analytics are provided highly useful information that traditional marketing methods are not capable of delivering.